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The email industry is constantly changing, but what are the trends that really matter in the coming years and how can marketers prepare for them? We asked leading industry experts to share their views on how some of the most crucial elements of email marketing will change over the next decade. In our ebook The Future of Email in 2020 and Beyond, you'll find their collective predictions for the future of email. Find out how messaging teams will evolve and what skills will be in high demand in the years to come Understand how messaging strategy will become more targeted and personalized by necessity Find out why brands will have no choice but to make subscriber privacy a priority Understand why seamless integrations will be the most crucial factor for the efficient messaging technology stack of the future … and more! Do you want to get a glimpse of the future of email marketing? If you're looking to master the strategies and technologies that will keep the messaging channel vibrant, relevant, and customer-centric for years to come, this ebook is for you. Get your copy → Are you looking for highlights? Check out our infographic highlighting the five biggest predictions for the direction of the email industry in 2020 and the decade to come. 5 predictions for the future of email in 2020 and beyond [EBOOK] The Future of Email in 2020 and Beyond We asked leading industry experts to share their views on how some of the most crucial elements of email marketing will change Image Masking Service over the next decade. In this ebook, you'll find their collective predictions of what the next 10 years hold for email design, privacy, teams, and more. Is your email program set up for future success? Get your copy → Infographic transcript 5 predictions for the future of email marketing It's 2020 and the start of a new decade of email. But how should marketers adapt to get the most out of the email channel in 2020 and beyond? We predict the future is bright for marketers embracing... 1. Animation and interactivity We've seen a steady increase in animation and interactivity in emails. The majority of brands now routinely use animated GIFs to add movement to their campaigns, and more and more marketers are experimenting with interactive emails. As the new decade begins, technologies like AMP for Email are paving the way for more interactive email experiences. To stand out from the competition in 2020 and beyond, brands can no longer rely on static messaging alone. "Interactivity will be the next big thing in the email industry." Andrian Valeanu, Founder, Designmodo

First, email remains your most valuable and measurable channel, with the latest ROI figures of $42 for every $1 spent on email. So the good news is that the 2010s didn't kill email, as many have claimed. The step that many brands have yet to take is to share their email marketing learnings with the rest of the marketing organization and beyond . Your email subscribers can tell you what content resonates the most, whether or not your emails lead to a conversion, how long they interact with your email, and much more. This information is valuable for every team. Our latest research shows that a third of marketers don't consider email integrated with the rest of their marketing program. It's a missed opportunity. For 2020 and beyond, many brands still have room to grow when it comes to email, helping other channels be more successful. Preparing for a New Decade of Email: Here's What the Next 10 Years Hold for Email Marketers Looking E-Commerce Photo Editing Service to the future has become a tradition here at Litmus, so together with other industry experts, we take another look at the crystal ball and dive into what the next decade will bring to marketers by E-mail. Curious how messaging strategy, design, privacy, teams, and email marketing technology will evolve in the years to come? Download your copy of "The Future of Email Marketing in 2020 and Beyond. This sets up American brands for failure in global commerce. An update to CAN-SPAM could have improved commercial email standards nationwide. Unfortunately, that didn't happen, and the US Federal Trade Commission concluded its two-year review of CAN-SPAM by voting to keep the rules and make no changes . But just because CAN-SPAM was unaffected doesn't mean predictions about an increased focus on consumer privacy were wrong. In the United States, we are now seeing individual states stepping up the bar for greater consumer protection. As of January 1, 2020, the California Consumer Protection Act (CCPA) came into effect and is considered a precursor to a national standard.

The email industry is constantly changing, but what impact will this ever-changing industry have on how email teams look in 2020 and beyond? What skills will be in high demand in the future and how can managers set up their messaging teams for future success? We asked leading industry experts how they see messaging teams evolving in the coming years. Here are their predictions. 1. The demand for emails and the talent to support them will increase The creative and managerial skills that made email a vital marketing and revenue channel at the turn of the 20th century aren't the only ones that will place email at the heart of the next decade's marketing mix. The one or two person team that could successfully create a weekly newsletter or a daily promotion is no longer enough to handle the growing variety and technology, data and reporting requirements of a successful 21st email program. century. In Litmus' 2019 State of Email Workflows report , we found that smaller teams (1-3 full-time employees) were working with 1-5 emails at a time, while teams of 11 or more have 21-25 emails in different production states. . The email channel continues to drive results, so brands are looking to send more and better emails, and they're willing to spend more. In 2019, 33% of brands Image Masking Service planned to increase their budget for messaging team staff . “E-mail is taken more seriously than in recent years. The C-suite begins to understand that investing in profitable email programs makes them even more profitable, rather than just the returns they get from the channel . Organizations are realizing that the people they hire to drive the marketing automation tool (specialists or email marketers) aren't the same people they need to really leverage the technology to increase return on investment. A senior level person is needed, either a full-time employee or a consultant, who continuously develops and oversees the email optimization strategy. Jeanne Jennings, Founder and Principal Strategist, Email Optimization Shop Over the next decade, email marketers will need to make room on the bench for more players . In addition to creative geniuses, teams will need technical marketers who understand the weirdness of messaging channels and stay on top of new technology trends. Equally important will be strategists with the vision to look beyond day-to-day business needs to broader uses of email across the organization. 2. When email is part of a truly integrated program, email marketers should embrace other channels as well