Apr 21, 2022
In Tutorials & Techniques
Since there is no past data to support, only celebrities dare to speak, and brands dare to believe. Generally, such a high ROI Taiwan Phone Number List commitment will not be written into the contract, so the brand can only suffer losses by default, and at most can only complain in Weibo and industry groups. Xiaoshenyang's first live show is such a negative teaching Taiwan Phone Number List material: according to 21Tech, a company cooperated with Xiaoshenyang to sell a liquor. Before the broadcast, Xiaoshenyang promised that the ROI would reach 10, but there was no 2. Not only that, among the more than 20 orders placed that night, 16 orders were refunded the next day. 2. Commitment Taiwan Phone Number List to "guarantee ROI" for a certain period of time For the MCN and third-party institutions where the anchor is located, under the normal process, the user's order has not been paid, and the refund after placing the order is not under their control; they measure ROI based on the GMV of the transaction generated in the live Taiwan Phone Number List broadcast room, and the time limit is During the broadcast or the night of the broadcast. But for brands, only real deals make sense. However, in a scenario where it is easy to place an order on impulse, such as a live broadcast room, the proportion of cancelled orders or refunds is indeed higher than in ordinary scenarios. Just look at the "ROI" of the night of the Taiwan Phone Number List live broadcast, that is, the ROI calculated based on the sales GMV of the live broadcast room, which is higher than the actual transaction ROI. This is also why celebrities or some top celebrities will be complained by the brand Taiwan Phone Number List side when they post battle reports, because the GMV they show is much more than the actual turnover seen by the brand side.