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When you have to manage campaigns across all the different social platforms, in can be handy to have a quick reference to all the different terms used on each one. Use this guide below to help you keep track of the variety of functions, options, and metrics across 6 of the most popular platforms. 1. Facebook Here is some key terminology used on Facebook: Profiles: These are for non-commercial use and represent individual people. Through your Profile, you can amass friends and you can also follow profiles to see public updates from people you're interested in but aren't friends with. Pages: These look similar to personal profiles, but offer unique tools for businesses, brands and organizations and are managed by people who have personal profiles. You can ’like’ a Page to see updates from that business in your Newsfeed. Businesses would always choose to create a page and not a profile for their social activity Business Manager: This is a platform that lets businesses more securely share and control access to their ad accounts, Pages, and other assets on Facebook. Creator Studio: This is a tool which allows you to track and manage content performance, even across different Pages if you manage many. There is a scheduling tool and an inbox which allows you to manage comments and messages across Facebook and Instagram. Facebook Ads: These are a means to amplify and target content to specific audiences for a fee Carousel: This is a popular post or ad format which allows up to 10 images or videos to be displayed in one scrolling post. You can highlight different products, showcase specific details about one product, service, or promotion, or tell a story about your brand. Events: This is a calendar-based resource which can be used to notify users of upcoming events or occasions to reach many people in a short amount of time. Watch: This is a free video-on-demand service you access through the Facebook site and app. It allows creators to upload their own short- and long-form videos, but it also includes original comedy, drama, and news programming. Live: This allows people, public figures and Pages stream and share live video with their followers and friends. Messenger: This is a communication tool that can be used by marketers to engage with customers via private message. 2. YouTube Here is some key terminology used on YouTube: Channel: The channel serves your profile page, showing the account name description, the public videos the member uploads, and any user information the member enters. Subscribe: By subscribing to a particular channel or user on YouTube, you can receive instant updates whenever new content from that source appears. Title: This is the name which you give to each video you upload. Keywords are important here to ensure your content ranks well within search. Tag: Adding categories through tags also helps your video to reach relevant audiences. Description: This is a keyword-rich caption which appears underneath your video. Often businesses use this area to provide a strong call to action, link to a website or other social media platforms. Thumbnail: This is the custom image you can select as the cover of your video. This can either be a still from your video or a unique image uploaded to YouTube. 3. Instagram Here is some key terminology used on Instagram: Feed: The algorithm-based home feed shows the photos and videos which Instagram thinks are most interesting to the user Search and Explore: This is where content of interest can be discovered from accounts you don't yet follow. Filters: These are a variety of photographic enhancements that can be applied to content before publishing. Stories: These are ephemeral short-form content which shows in the home feed and on a user's profile for 24 hours. These can be customized with filters and GIF stickers. Highlights: This give you the opportunity to save Stories in folders on your profile so they remain longer than 24 hours. 4. Twitter Here is some key terminology used on Twitter: Tweet: This is the communication unit on Twitter. It is limited to 280 characters. However, the most common length of a tweet is just 33 characters. Only about 1% of Tweets hits the 280-character limit. Retweet: This is a tweet from another user that is shared publicly with your followers. Quote Tweets: These are retweets with additional comments added (up to 140 characters) before posting. Reply: This is a direct response to another user’s tweet which begins with the @ symbol followed by their username and then your response. Conversation replies are ranked out of interest, meaning that some replies in a conversation are not shown in chronological order. Replies are also grouped by sub-conversations to show the best content first, based on several factors such as interactions and likes. Geo-tagging: These is the act of stamping the location details of where a tweet was created which enables users to search for tweets within a given area. This can be enabled or disabled. Moments: These are curated stories showcasing the very best of what’s happening on Twitter, customized and editable to show the current topics that are popular or relevant to the user. They can only be created on Desktop. Mute Words: This feature allows users to stop receiving notifications for mentions based on specific words, phrases, usernames, emojis or hashtags. Twitter Trend: This is a particular subject or conversation topic that is popular around the globe or a specific area used to classify tweets on the platform and increase their visibility. Twitter Card: This is an enhanced version of a tweet that enables the attachment of media to tweets for the purpose of driving traffic to your website. There are four types of cards: the Summary Card, the Summary Card with Large Image, the App Card and the Player Card. Periscope: This is a live-streaming social app built into Twitter which lets users broadcast and explore the world through live video and social interactions. 5. LinkedIn Here is some key terminology used on LinkedIn: Connections: People in your network are called connections. Your network is made up of your 1st-, 2nd- and 3rd-degree connections, as well as fellow members of your LinkedIn groups. Your communication options for your extended network vary based on the degree of connection. InMail: These are private emails on LinkedIn, available only to Premium accounts, sent to fellow professionals without the need of an introduction, contact information or connections. Company Pages: These are specific pages for an organization to post or promote content through paid campaigns Premium Accounts: These are paid-for subscriptions Photo Editing Services utilized for the purposes of career progression, recruitment, lead gen, business insights and learning. SlideShare: This is LinkedIn’s content hosting platform that works as a web service, letting you upload presentations, videos, infographics, and PDFs to share with everyone. It is a very convenient way to house all your brand’s shareable content in one place. LinkedIn Group: This is a page that supports specific, topical discussions moderated by group owners and managers. 6. Pinterest Here is some key terminology used on Pinterest: Pin: Pins are ideas that people on Pinterest create, find, and save from around the web. If you click on the Pin, you can visit the website to see how to make it or where to buy it. Board: The Pins you save live on your boards. Name your boards and arrange them on your profile however you like. Group Boards: These are collaborative boards with other Pinterest users, often used to share ideas and plans. Rich Pins: Rich Pins provide more context about an idea because they show extra information directly on a Pin. There are four types of rich Pin: app, product, recipe, and article. Pinterest Browser Button: This is a browser extension which allows users to save ideas from around the web to a Board with one click

First and foremost, I want to wish you all a Happy New Year and I hope you all had a safe, healthy, and restful holiday. I know many of us had and have high hopes for 2021. A hope that we can finally and firmly put 2020 and the pandemic in the rearview mirror. A hope that replaces the usual “new year, new you” mantras that usually full our newsfeeds and states of mind. As many of us see a continuation of lockdowns - it’s important for us to think of the things each of us has accomplished in 2020. Congratulations to those amongst our membership community that gained a DMI certification, that chose this time to upskill, to those that pivoted your business model, and business strategies. My compliments to those that tried new things to reach your customers, and tried your best to offer a continuation of best-in-class service. To those that contributed to your DMI member community through submitting content, appearing in member showcases, and bringing your experiences and guidance to the forum - great work and do celebrate these successes. Whether your accomplishments were big or small, they are all worth celebrating - and I am excited to see what this resilient, professional, and hard-working community accomplishes in 2021. Your 2020 Membership Highlights Round-Up In this spirit, I wanted to take a moment to reflect on the highlights that we saw within our very own DMI membership community. We remind ourselves of our membership journey during 2020 before we turn an eye to the road ahead. Your DMI Member Community grew by an astounding 78,000 members in 2020, reaching 125K+ digital marketing professionals within this global network We won the highly coveted “Membership Organization of the Year” award with Memcom We also received a high commendation from Memcom for our certification programs We were shortlisted by The Education Awards for ​Best Online Learning Experience The DMI podcast ‘Ahead of the Game’ launched on the 31st of March 2020. Since launch, we released 21 podcast episodes, which received over 10.5k listens - if you haven’t tuned in to one of them yet, check them out here and don't forget to leave a review. We ran 12 live membership webinars in 2020, with 19,687 digital marketing professionals registered and over 7.5K people joined us for the live sessions, asking our experts the tough questions that matter. We surveyed and published the Whitepaper - Digital Paves the Way in response to Covid-19 which gave a solid, fascinating, and important insight into the world of digital marketing at an extraordinary point in time. In September 2020, we introduced ‘The Member Showcase’ and have released 5 of these interviews to date. They showcase some of your fellow DMI members’ knowledge, skills, and experiences - giving you valuable insights and lessons from their journeys, advice, and guidance. We published 160 new and unique DMI pieces of content to our membership library this year - bringing your resource library to a whopping 1,360 items. Once a month we bring you a quick roundup of some of the more significant, and sillier, news stories from the world of digital marketing. In July 2020, we created the essential skills video series, bringing you a suite of practical skills - such as time management, productivity, collaboration - that address the talent needs we have seen highlighted by leading marketing executives and CMOs globally. Our CPD members grew by 258% during 2020. We conducted an independent survey during Q4 2020, and 89% of our CPD members confirmed that CPD had validated the knowledge and skill they maintained post-certification, and 82% told us that CPD improved their confidence - empowering them to speak up and to implement their skills to create practical strategies and solutions into their daily activities. Another Day Not in the Office Membership Update Winter 2021 For a large number of us, we’ve started 2021 the way we finished 2020 - working from home! Whilst for some of you the concept of working from home is nothing new, the addition of partners, children, or constant Zoom/Slack/Teams chats and calls may still be proving a challenge. Aside from the pandemic, data presented in a vast array of surveys, all available online, make it clear that professionals prefer a hybrid approach to their work - having a mix of working from home and working from an office. It doesn’t look like we are going back to the office full-time any time soon. With that in mind Philippines Photo Editor and carrying on the theme of reflection - it might be time to review the lessons learned or routines that need refreshing and adopt a fresh approach to working from home. Leaving behind the challenges of dodgy Wi-Fi connections and putting aside the question of ‘why have we embraced the communal wave as we signal a zoom call is ending?’, I want to draw your attention to the range of assets available in your library. There to help you create positive and practical habits and practices to make your working day more productive, healthier and happier. Here’s your timesaver guide: 9 Tips for Working and Studying from Home Positive Habits for a Work-Life Balance How to Thrive During a Pandemic Productivity Tips for Freelancer Marketers Saving & Creating Time Communicating effectively during this time is especially important. Being present (that means no phones, multi-tasking and being actively involved) can do more than sustain a respectful and productive meeting - it can deliver a purposeful conversation whilst also delivering a real connection, a watercooler moment, to make a difference to someone’s day and state of mind.