You're looking at 22 different tests, you can tell which one won, all this time. Advertising content is, in fact, the best indicator of Quality Score. Focusing on improving your ad content and figuring out what went wrong is a surefire way to figure out what will work for you. It is called Ad History. We have this for domains. We also have it for keywords. You can look at an individual keyword and see everyone who has advertised for that keyword before. Take this example from. I think their first keyword is like daily deals or something, right? If you look at daily deals, if I were to find it here in, there would probably be something like 50 or more advertisers who advertised on it. Each of these guys, you have, and then you have Living Social, each of these guys is going to have 15 different ad copy tests that they've run.
You have everything that has already fax list been tested on this keyword. You can understand, Well, they ran this one for a few months and then they partially ran it. You can see it tangling in there when it spins 50-50. Then you can see the one they decided on, then you can see the next evolution and so on. Are there any other areas that seem not so obvious, but extremely valuable? On the side, the most valuable tool we've ever built takes all those lessons about history and about the things your competitors are buying, the idea is that looking at a single competitor is interesting. If they do something and you don't, you can watch that. When a lot of your competitors are all betting their money on the same keywords and you aren't, that's a very strong signal to watch that keyword.
Also, if you take into account that they have been buying it, repeatedly, over time, , then this is the strongest possible signal. We've taken all of this wisdom, all of this knowledge, that we've learned over the past 10 years, and put it into one report. This is called the Advisor Report. What it does is, it tells you, point-blank, You should buy those keywords. It gives you a list of top keywords that you shouldn't buy, that you should. It even tells you whether or not you should buy the phrase match or the modified broad or just buy the exact one. It tells you these things, it tells you how much traffic you would get and how much you would spend.
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