Apr 19, 2022
In Tutorials & Techniques
As the saying goes, people take food as their heaven, and food has always been an important part of Chinese culture. "Eating" has always been the Tunisia Phone Number List main theme of Chinese people's life. From "A Bite of China" produced by CCTV, which is popular across the country, to Norway's "Oyster Diplomacy", as long as it is related to "eating", it can occupy an important position in the hearts of Chinese people. With the popularity of "food labels" and the popularization Tunisia Phone Number List of the mobile Internet, the needs of people who love food but don't know how to cook and are keen on cooking exchanges have gradually spawned many recipe apps. These apps can not only teach people to cook, but also allow users to cook. Share recipes and exchange cooking experience, so it has attracted a large number of young users for a while. Today, after years of development, the market structure of the recipe APP has been relatively stable, and Xiakitchen, Gourmet Jie and Douguo Cuisine have occupied the head position by virtue of their own advantages. After successfully gaining the favor of many Tunisia Phone Number List users, the realization of traffic has become the top priority of Xiakitchen, Gourmet Jie and Douguo Cuisine. They developed smoothly at first, but now they have encountered waterloo in the issue of traffic realization, and further development has been greatly hindered. Down the kitchen: Community is not a panacea Since its launch in 2011, Xia Kitchen has attracted a group of users who love food with its clean interface, literary and emotional design and copywriting style. According to statistics provided by Xia Kitchen. As of June 2016, Xia Kitchen had a total user base of 120 million, with 12 million registered users, more than 18 million UGC recipes and works, 50 Tunisia Phone Number List million app installations, and 2 million users. daily activity. The fact that Xiakitchen can stand out from many recipe apps and become a leader is not unrelated to its deep understanding of the community. Different from other recipe apps that also start with social networking, Xia Kitchen is based on social networking, and almost all business functions revolve around the community.