First, email remains your most valuable and measurable channel, with the latest ROI figures of $42 for every $1 spent on email. So the good news is that the 2010s didn't kill email, as many have claimed. The step that many brands have yet to take is to share their email marketing learnings with the rest of the marketing organization and beyond . Your email subscribers can tell you what content resonates the most, whether or not your emails lead to a conversion, how long they interact with your email, and much more. This information is valuable for every team. Our latest research shows that a third of marketers don't consider email integrated with the rest of their marketing program.
It's a missed opportunity. For 2020 and beyond, many brands still have room to grow when it comes to email, helping other channels be more successful. Preparing for a New Decade of Email: Here's What the Next 10 Years Hold for Email Marketers Looking E-Commerce Photo Editing Service to the future has become a tradition here at Litmus, so together with other industry experts, we take another look at the crystal ball and dive into what the next decade will bring to marketers by E-mail. Curious how messaging strategy, design, privacy, teams, and email marketing technology will evolve in the years to come? Download your copy of "The Future of Email Marketing in 2020 and Beyond.
This sets up American brands for failure in global commerce. An update to CAN-SPAM could have improved commercial email standards nationwide. Unfortunately, that didn't happen, and the US Federal Trade Commission concluded its two-year review of CAN-SPAM by voting to keep the rules and make no changes . But just because CAN-SPAM was unaffected doesn't mean predictions about an increased focus on consumer privacy were wrong. In the United States, we are now seeing individual states stepping up the bar for greater consumer protection. As of January 1, 2020, the California Consumer Protection Act (CCPA) came into effect and is considered a precursor to a national standard.